Good for business

We often talk about things that are bad for business, or hear it said here and there. The time when all publicity is good publicity is definitely over, at least in most cases. There are simply too many media for information to spread and to reach everyone and, the ultimate PR nightmare, to be stored and reproduced almost at will. So when we talk about this or that being bad for business, we should also probably turn it around and start thinking about what the equivalent would be to make it good for business.

Let’s take the example of a hotel. If there’s as much of a rumor that there is a bed bug infestation at a hotel, even if it’s not proven at all and it’s all hearsay, it will affect the hotel directly. And much like the McDonalds scandal where it was said that they used worms in their burgers, official PR statements won’t be enough to solve this. What you can do to prevent this and generate good publicity is to hire bed bug detection dogs and make sure that it is well documented that they are in place and actively searching for bed bugs all the time.